
Situated in the southern region of Cebu province, Carcar City is well known for its lively culture and extensive history. Its flourishing shoe business which has played an important role in the city’s character for generations is only one of its many claims to renown. The first local shoe factory was founded in 1913 in Barangay Liburon and shoemaking has been a tradition in Carcar since the 1700s. Carcar is still a place to get high-quality quality reasonably priced and locally made shoes today.
Craftsmanship and Quality

Carcar shoes are praised for their quality, price, and longevity. By using traditional techniques that have been handed down through the centuries, Carcar’s local shoemakers guarantee that every pair satisfies exacting quality standards. Carcar’s shoe industry has persevered in the face of the flood of imported footwear with many craftspeople keeping their traditions while adjusting to contemporary styles.
Where to Shop

There are numerous shoe stores in Carcar that provide a large selection of styles and sizes for visitors. Several local manufacturers exhibit their goods at a display center run by the Carcar United Footwear Manufacturers Association – One Town, One Product Center (CUFMAI-OTOP Center) near Sitio Tangasan, Barangay Valladolid. Additionally, for those looking for reasonably priced and high-quality footwear, the Carcar Shoe Expo which is situated along the highway before the city center offers a pleasant shopping experience.
Carcar City’s shoemaking industry is a testament to the city’s rich cultural heritage and the resilience of its people. Whether you’re a visitor or a local or buying a pair of Carcar shoes helps sustain this centuries-old tradition and supports local craftspeople. Therefore, be sure to visit Carcar the next time you’re in Cebu so you can take something from its past with you.
How To Get There?
Location: Carcar City, Cebu, Central Visayas, Philippines
- Via Car: From Cebu City, take the South Road Properties (SRP) heading south. Continue on the Naga to Carcar Road. Upon reaching Carcar City, follow signs to the Carcar United Footwear Manufacturers Association, Inc. or the Carcar Shoe Expo. The journey takes approximately 1 to 2 hours depending on traffic conditions.
- Via Commute: From Cebu City’s South Bus Terminal, take a bus bound for Carcar City. Upon arrival, hire a tricycle to take you to the Carcar United Footwear Manufacturers Association, Inc., or the Carcar Shoe Expo. The total commute time is approximately 2 to 3 hours depending on waiting times and road conditions.
