Iloilo has earned its nickname as the City of Love, and it’s easy to see why. Beyond its historic streets and landmarks, the warmth of the Ilonggo people makes every visit unforgettable. Keep reading to explore what makes this city a perfect blend of culture, cuisine, and charm.
Historic Streets and Iconic Cafés

Calle Real in Iloilo City is a photographer’s dream, with old buildings reflecting the city’s rich past. La Paz Public Market is home to the famous Madge Café, where personalized mugs await returning visitors. Enjoy a strong coffee or try the local delicacy, betchokoy, while soaking in the lively market atmosphere.
Sacred Landmarks

Jaro Cathedral is famous for its Campanario de Jaro, a bell tower separate from the church itself. Miag-ao Church, a UNESCO World Heritage site, offers a serene space for reflection. Visiting these historic churches provides a glimpse of Iloilo’s faith, history, and artistry.
A Taste of Heaven at Garin Farm

Garin Farm in San Joaquin combines agriculture and spirituality, offering a unique pilgrim’s journey. Visitors climb stairs to reach a heavenly-themed viewpoint, making the effort worthwhile. The farm also has rooms for overnight stays, perfect for those wanting to experience its full charm.

Kindness and Hospitality
Iloilo’s reputation as the City of Love is rooted in the generosity of its people. Locals go out of their way to help travelers, from giving directions to finding affordable accommodations. Genuine encounters like these make the city feel like a home away from home.
Cultural Adventures in Molo and Beyond
The Molo district is ideal for strolling through restaurants, shops, and heritage sites. Fort San Pedro and ancestral homes preserve Iloilo’s history amid a growing modern landscape. Each street corner tells a story, blending centuries-old culture with vibrant local life.
Outdoor Adventures

Nature lovers can hike Mt. Madjaas for lush trails and breathtaking views. The surrounding landscapes offer adventure while maintaining peace and quiet for reflection. Iloilo provides a balance between city life and outdoor exploration.


Culinary Delights

Iloilo is a food lover’s paradise, from street eats to fine dining. Sample La Paz Batchoy, siomai, or fresh seafood at local restaurants. Roxas Avenue Night Market is perfect for tasting authentic Filipino street food and local desserts like puto bumbong and halo-halo.
Today, Iloilo combines rich heritage, warm people, and thriving tourism. Festivals, historical sites, and modern cuisine make it a must-visit destination in Western Visayas. The city proves that love isn’t just in its nickname, but in every smile, meal, and landmark waiting to be discovered.